Project
Hope The Georgia Department of Human Resources In November 2005, Hurricane Katrina, one of the most
devastating storms in history, ravished the Gulf Coast
and left hundreds of thousands of people homeless. Georgia
welcomed 100,000 Katrina survivors to the state and implemented
Project Hope to offer crisis and outreach counseling.
The
Kinsey Group was hired to increase awareness about the
program and implement call-to-action campaigns for those
in need. The plan included collateral material, public
service announcements, media relations, speaking engagements
and partner alignments. Outreach efforts yielded 5,217,857
media impressions and reached approximately 57,860 survivors.
Results:
Partnered with Billy Johnson of the Atlanta Falcons who
lent his likeness to a 30-second television and radio
public service announcement (click
to view stills).
Developed
approximately 250,000 brochures and wallet cards for distribution
to survivors, supporting agencies and communities (click
to view).
Victory Motorsports Victory Motorsports Revs Into High Gear In March 2005, people took notice as one of NASCAR’s
premier minority-owned teams was in attendance at NASCAR
Nextel Cup Series in Atlanta. Team owners, Terance Mathis,
former All-Pro receiver for the Atlanta Falcons, and the
legendary David Watson, one of the most successful team
owners, prepare to unveil Victory 94, a super-charged
driving Dodge and its driver (view
car).
When
called, The Kinsey Group sped into gear, working with
NASCAR and Atlanta Motor Speedway to get their clients
into position. A media kit was assembled which included
CD of photos and media materials; media advisories were
sent; and interviews were conducted in the media center.
Results:
Television
Nascar Nation – The Speed Channel
Canaan
Footwear Canaan Two-Steps with New Collection In the spring of 2002, Canaan unveiled two new shoe
lines at Dillard’s and Belk’s stores in more
than 25 cities. The five year old company, headed by Dorethea
Marshall, needed a splash to showcase the 12 new designs
under their CANAAN and KANA brands. Marshall, one of only
a few African-American women in the shoe design industry,
creates shoes that meet the demands of today’s woman
for comfort and style with affordability.
The
CANAAN spring line included styles for casual, dress,
weekend, evening and career wear. To publicize the new
collection, The Kinsey Group employed a comprehensive
PR strategy that included:
A
six-city tour
Media
interviews in each city
Tailored
news releases
In-store
promotions
Results:
Media coverage in 19 cities yielding 4 million media impressions
