Do-It-Yourself Public Relations for Small Businesses & Nonprofits

This one-day, practical seminar focuses on real-life case studies to demonstrate tangible skills that can be immediately implemented to help the small business owner or small nonprofit execute effective public relations strategies.

Topics include basic public relations knowledge, steps of the public relations process, components of a public relations strategy, overview of the most commonly used communication deliverables, instruction for ways to manage your plan and in-class discussion and ideas for drafting each participant's strategy. Participants will walk away with the ability to handle basic public relations activities without hiring a PR agency.

Note: Students should possess a sound command of oral and written expression in English.

Course Outline

• Public Relations - brief background
  
• The Public Relations Process
  
• The Public Relations Strategic Plan
  
• Publicity Campaigns
  
• Media Relations
  
• Case Study
  
• Coursework on each participant's plan

Seminar Schedule
Purchase e-books

Need more information on DIY Public Relations? Send us an e-mail at,
diypr@kinseygrouppr.com